Digital Marketing Specialist
Remote
We are seeking a Digital Marketing Specialist to join our client’s team and drive their online presence and brand growth. This role involves developing and executing comprehensive digital marketing strategies that align with business objectives, optimizing SEO, and enhancing engagement across social media platforms. The specialist will be responsible for planning and implementing social media and email marketing campaigns, creating compelling content, and analyzing performance metrics to refine marketing efforts. Keeping up with industry trends, they will proactively identify opportunities to expand reach and improve conversion rates.
The ideal candidate has at least 3 years of hands-on digital marketing experience with a strong background in campaign management, content creation, and data-driven decision-making. Proficiency in marketing automation platforms, SEO best practices, and social media tools such as Google Analytics, LinkedIn Sales Navigator, and Meta Ads Manager is essential. Strong copywriting skills, excellent communication, and the ability to manage multiple projects in a fast-paced environment are key to success in this role. Our client is looking for a motivated and digitally savvy professional who can leverage the latest marketing trends to drive business growth.
Responsibilities
- Develop and execute digital marketing strategies.
- Manage SEO and website traffic growth.
- Create and optimize content for engagement.
- Plan and run social media campaigns.
- Analyze data and improve performance.
Must Have
- Strong SEO and Google Analytics expertise.
- Proficiency in social media advertising.
- Experience with marketing automation tools.
- Excellent copywriting and content creation skills.
- Ability to analyze and optimize campaigns.
Nice to have
- Graphic design and video editing skills.
- Experience with PPC (Google Ads, Meta Ads).
- Knowledge of CRM and email automation.
- Understanding of UX/UI for digital marketing.
Detailed Job Description
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies that align with business objectives and brand positioning.
- Development of social media campaign strategies, providing insights and recommendations for optimization.
- Plan and implement email marketing campaigns.
- Create and curate engaging content, including photos, videos, graphics, and written posts, that resonate with our target audience and drive engagement.
- Optimize SEO to improve website traffic and search engine rankings.
- Analyse data and performance metrics to optimize digital campaigns.
- Proactively identify trends and opportunities for initiatives in digital marketing, and beyond.
- Stay abreast of the latest trends, strategies and innovation in digital marketing.
Qualifications and Skills
- Proven experience in digital marketing management.
- 3+ years of hands-on digital marketing experience, with proficiency in digital marketing technology, including SEO and social media platforms.
- You should have experience using marketing automation platforms.
- Digitally savvy with a strong understanding of the latest trends and tools.
- In-depth understanding of all facets of digital marketing, including expert knowledge of SEO, email marketing, social media and analytics software (Google Analytics, LinkedIn Sales Navigator, Meta Ads Manager & Business Suite etc.).
- Excellent communication skills and the ability to foster strong working relationships.
- Strong copywriting skills, capable of adapting to different content formats and tones.
- Exceptional time management skills and ability to handle multiple projects and changing priorities.
- Work well independently, show initiative and solve problems.